Franchise Awards

2013 Entrepreneur Magazine
Franchise Awards

  • Best in Franchise Support
  • Fastest-Growing Franchise

The Rufo’s Advantage

1. Why Own a Food Franchise?

  • Filipinos love to eat
  • Food is a necessity
  • 44% of consumer spending is made on food
  • Food franchises are the most successful franchise concepts locally and internationally

2. Why Own a Rufo’s Famous Franchise?

  • Rufo’s is known for its unique product, the Rufo’s Famous Tapa – fried, tender, juicy,
    beef strips served in a rich, sweet sauce with a side of garlic rice and sunny-side up egg.
    The country’s only “saucy tapsilog”.
  • Rufo’s specializes in Filipino comfort food. Dishes Pinoys can eat more than once a day, everyday.
    Not the same for Japanese, American or Italian cuisine.
  • Rufo’s serves freshly-cooked “real food” – a great alternative to burgers, fried chicken, pizza, and milk teas.
  • Rufo’s serves beer. A product not available in all fast-food and most fast-casual restaurant
  • Rufo’s products are priced for the mass-marker, allowing for high-volume sales.
  • Rufo’s has been successfully operating its restaurant system since 1984.
    Very few business concepts have shown this kind of longevity
  • A Rufo’s Famous Franchise is easy to operate. All products are prepared and packed in the Central
    Commissary for quick and simple frying in the stores. No complicated barbecue machines, baking ovens or
    preparation equipment.
  • Rufo’s is Open 24/7 and Delivers 24/7. Your restaurant earns while you sleep!
  • Rufo’s is in partnership with Francorp, the World Leader in Franchise Development. This guarantees
    a well-designed franchise system that equally benefits both franchisor and franchisee.
  • Rufo’s is a multi-awarded franchisor winning 2 awards at the prestigious 2013 Entrepreneur
    Magazine Franchise Awards: “Fastest Growing Franchise” and “Best in Franchise Support”

Famous Franchise

1. Space Requirements: 60-150sqm. for a stand-alone store with airconditioned and al-fresco sections

2. Total Investment: Php 4 Million – 6.6 Million

  • Right to use the Rufo’s name, trademarks and systems
  • Site selection approval
  • Rufo’s Classroom and Hands-On Training
  • Pre-opening and opening assistance
  • Confidential Rufo’s Operations Manual
  • Ongoing support, business consulting and field visits
  • Marketing and promotions support
  • Right to use Rufo’s proprietary products and supplies
  • Access to Rufo’s accredited suppliers and contractors at discounted rates

3. Franchise Terms: 5 years, renewable

4. Monthly Royalty: 3% of gross sales

5. Monthly Marketing Fees:

  • 2% of gross sales (system-wide)
  • 1% of gross sales (local store marketing)

Download franchise form now!

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